Dear visitor,

I’m Francesco, a UX/UI product designer and UX researcher (yes, I’ve worn many hats 🎩🧙).

This portfolio presents a selection of my work, showcasing my design approach, problem-solving mindset, and teamwork 🤝. It highlights my contributions in user research, interface design, and product strategy—all focused on creating meaningful and accessible digital experiences 💡.

My professional skills are rooted in computer science and programming studies 💻, complemented by a Master’s degree in Cognitive Science 🧠. This diverse background soon sparked my passion for product design and for improving user experiences on digital products 🚀.

I began my career in startups such as Simulty and b-sm@rk, where I worked across various roles and environments 🌱.

Later, I had the opportunity to join larger organisations. At Travelport, I contributed to projects for major clients such as BCD, EasyJet, Transavia, and Singapore Airlines ✈️.

More recently at ESW, I worked on a B2B e-commerce solution 🛒, involving complex and technical design challenges for key retail brands like Nike, Victoria’s Secret, and many others. During this time, I collaborated closely with design system teams, contributing to the development of new components and documentation. I also helped improve internal design workflows and supported junior team members by sharing best practices in design and research.

With over ten years of experience, I’ve led high-impact UX projects, conducted countless hours of user research 🔍, and designed intuitive products that balance business goals with user needs ⚖️.

If you’re interested in knowing more about my role and skills, feel free to connect on LinkedIn 💼, download my résumé 📄, or simply drop me an email 📬 at patt.francesco@gmail.com.