Hello !
I’m Francesco, a product designer. I craft better digital experiences that people love.
About Me
I’m a Senior Product Designer focused on user-centred design for digital platforms.
With a strong background in cognitive science, I take a research-led, data-informed approach to solving design challenges.
I design clear, intuitive interfaces—from wireframes to high-fidelity prototypes—and lead end-to-end product development with a sharp focus on real user needs and effective outcomes.
I also facilitate workshops to align teams, uncover insights, and accelerate decision-making.
Skills
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ESW Service Portal Continuous Improvements
Over the span of three years, I enhanced the ESW service portal, focusing on continuous improvements. As a specialised B2B platform with a technical user base, we prioritised relevant updates and strengthened support collaboration to better serve client operations.
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Transavia Vision Building
Shaping a long-term vision is a key part of product design. This project aimed to define a 1–2 year roadmap in collaboration with our client.
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Singapore Airline Consultancy
An expert evaluation conducted as part of a consultancy project to identify and highlight the strengths and weaknesses of our partner’s product.
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EasyJet Testing
Feature testing is a crucial step in the design process. This case study showcases a usability test conducted for EasyJet to evaluate and refine a proposed redesign of the app’s booking flow.